Our Services
Government Relations
New West's consultants and advisors act as a bridge between government and corporations, non-profits and industry associations. We help clients navigate government attitudes and priorities, public policy, legislation and regulation - all with a focus on shaping decision making. Our team has decades of experience working with all levels of government: municipal, provincial and federal. We have also been on the other side of the desk, so we know how decisions are made and who makes them. A strong government relations strategy can help advance your organization's interests and influence government policy.
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• Strategic and tactical advice
• Intel gathering
• Outreach and advocacy
• Relationship facilitation
• Policy research and writing
• Coalition building
• Campaigns
• Meeting preparation
• Lobby training and lobby days
• Legislative, regulatory and policy monitoring and analysis
Strategic Communications
How you communicate your message can make-or-break your chances of influencing public opinion, persuading decision makers and protecting your organization's reputation and interests. New West works with clients to understand their issues and audiences in order to create custom communications strategies that outline key messages, timelines and channels necessary to tell a compelling story. We also work with the media to help our clients get their message out across a broader audience.
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• Key message development
• Materials development
• Media relations
• Media training
• Crisis communications
• Issues management
Stakeholder Engagement and Consultation
People drive projects. At New West we know community support is vital for ensuring our clients objectives are met. That’s why we provide strategic stakeholder and community engagement services. We work directly with our clients to identify their goals and anticipate challenges, as well as develop detailed stakeholder mapping to ensure our clients are actively engaging with all relevant groups. New West creates opportunities for direct engagement with stakeholders by organizing community consultations, meetings, roundtables and other forums. Our goal is to address community concerns and develop strong coalitions of support to bolster our client's advocacy efforts.
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• Stakeholder mapping
• Strategic and tactical advice
• Intel gathering
• Outreach and advocacy
• Relationship facilitation
• Meeting, roundtable and consultation coordination
• Event management
• Coalition building
Public Affairs Campaigns
New West's consultants and advisors have worked with the private sector, non-profits and industry associations on grassroots campaigns to increase engagement and mobilize support of employees/members, the public, influencers and government. We work with clients to develop and execute on timelines, messaging, communication materials and outreach. We also facilitate coalition building where unity on issues exists among different groups.
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• Stakeholder mapping
• Key message development
• Materials development
• Campaigns
• Outreach and advocacy
• Coalition building
• Targeted advertising
• Mobilization of support
Media Relations
Through decades of experience and relationship building, New West works with our contacts in the media to help clients communicate their issues to the public. We support message development, identify appropriate media outlets and journalists to tell our clients’ stories, offer media training, craft press releases and op-eds, as well as manage media availabilities. Successful media strategies can help organizations reach larger audiences, influence public policy and enhance their reputation while marketing leadership on issues.
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• Key message development
• Ghost writing
• Media engagement
• Media pitches
• Press releases
• Media training
• Speaker placement
• Event management
Opinion Research
Janet Brown Opinion Research
Some things are best left to the experts. That is why New West Public Affairs has partnered with Janet Brown Opinion Research to offer our clients access to polling and research services.
Janet is one of Alberta's most recognized and respected pollsters. With over 25 years of experience in polling and marketing research she has managed assignments for all levels of government and numerous private sector organizations. Based in Calgary, Janet Brown Opinion Research specializes in designing both quantitative and qualitative research projects that give clients a clear understanding of the audiences and stakeholders they want to influence.
Event Production
Vida Brodie, Eventco
Some things are best left to the experts. That is why New West Public Affairs has partnered with Vida Brodie to offer our clients access to event production services.
Vida is Certified Meeting Planner (CMP) with over 20 years experience as an event producer with a track record of highly successful events. Her career spans from Parliament Hill to Washington DC, achieving results for high profile organizations, corporations and political parties.
A creative, organized, decisive leader with the ability to problem solve and thrive in fast-moving environments, often under the microscope of the national media, she has been described as decisive, focused and unflappable.
She excels at managing multiple projects and priorities at once, working with teams of people, collaborating towards a mutual end goal.
Vida holds an MA in Journalism and BA in Political Science.