We were lobbied by industry associations and cooperatives when we were in politics and we have helped a few dozen of them find their way through the bureaucratic thickets to connect with government. We also understand that there are often internal dynamics that every president or CEO must manage. We’re sensitive to that, and we work with industry association and cooperative executives make sure we bring along the membership as we set out to conquer their government relations objectives.
CASE STUDY
An industry association complained of heavy-handed decisions and a lack of transparency from their government regulator.
New West helped the association prepare communications materials, understand how government decisions are made and access the relevant decision makers within government. New West then followed up with government decision makers to ensure that the association’s messaging and arguments were having the desired impact and, as required, helped the association tweak their messaging and reach out to new government decision makers. This strategy was effective. Ultimately, the regulator was replaced, and a commitment was made to ensure greater accountability and transparency under the ensuing regulator.
