New West Public Affairs announces leadership changes; Monte Solberg to assume role of CEO

Matt Solberg, Michael Solberg, and Keith McLaughlin join Monte as Partners in the growing firm

October 21, 2021

New West Public Affairs, a market-leading government relations firm, today announced leadership changes that will see Monte Solberg assume the role of Chief Executive Officer. The ownership group of New West will also expand to include Matt Solberg, Michael Solberg, and Keith McLaughlin as Partners in the growing company.

For the last eight years, Monte Solberg – a long-time MP and former federal cabinet minister – has led New West Public Affairs in providing expert advice to a range of clients in Canada including some of the country’s largest companies and most prominent advocacy organizations. Matt Solberg started his political career in 2012, most recently serving as Director of Communications for Alberta Premier Jason Kenney’s 2019 campaign. Michael Solberg has worked in government relations since 2016, previously serving as Stakeholder Relations Advisor to the federal minister of health in Ottawa. Keith McLaughlin joined New West in 2019 after serving as Chief of Staff to several ministers in the former Rachel Notley government in Alberta.

“I’m very excited to welcome Matt, Michael, and Keith as Partners in New West Public Affairs” said Monte Solberg. “We have a dynamic team, including our advisors and consultants, who do exceptional work helping clients achieve their goals across a diversity of sectors in the economy. Our team has a proven track record of success and will continue to provide valuable strategic insight to clients looking to shape government decision-making.”

The New West team is rounded out by Senior Consultant Sonia Kont, Strategic Advisor Gord Olsen, Consultant Sarah Painchaud, and Research Analysts Graham Gerein and Fahreen Budhwani.

About New West Public Affairs

New West Public Affairs is a western-based national public affairs firm. Founded in 2013, New West supports clients across Alberta, Saskatchewan, BC, Manitoba, the Northwest Territories, and in Ottawa. Headquartered in Calgary and with a team of consultants, and advisors across Canada, New West offers businesses and organizations a full-range of government relations, communications, research, and advisory services.